Our Story — JayI Brook Services

Founded on a belief that strategy must be simple to execute and measurable in outcome, we partner with leaders to create sustained change across organizations.

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Milestones & Growth

2012
Founded as a boutique advisory

JayI Brook Services started as a small advisory practice focused on strategic planning for SMEs. Our early work centered on financial modelling, business process review and practical go-to-market support.

2016
Capabilities broadened to operations & transformation

In response to client demand we added operations improvement, procurement optimization and program delivery services — enabling clients to execute at scale with improved governance.

2021
Accreditations & major partnerships

We achieved formal service accreditations and entered partnerships with government agencies and multinational firms, delivering cross-sector transformation programs.

2024
Research-led consulting and international reach

We launched a research hub and started advisory projects across West Africa and Europe. Our evidence-driven approach helps clients mitigate risk and accelerate adoption.

Our Values & How We Work

Client-first

We align on outcomes and stay accountable for measurable results.

Practicality

Recommendations are pragmatic, resourced and ready for deployment.

Integrity

We operate transparently and ethically in every engagement.

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Download our extended company deck (PDF) that includes project summaries and measurable outcomes across sectors.

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Leadership & Advisory

Dr. Jay I. Brook

Founder — Strategy & Transformation

15+ years leading complex programs across public & private sectors.

Rein Gerard

Head of Operations

Expert in operations design and digital transformation.

Prof. Anthony Gill

Advisory Board

Academic & policy specialist focused on public sector reform.